Acuvue, Did you see that?!
A print campaign & installation at the American Airlines Arena, during Dallas Mavericks (NBA) and Dallas Stars (NHL) games.
The installation consisted of hand/eye coordination exercises stressing the importance of reaction time during play, plus promotional items for fans.
The Acuvue Experience
Eye-hand coordination exercises that put the user in a quick decision situation just like the pros, along with scoreboard games and and online drivers for the ACUVUE experience.