100, one of a kind football kits, hand dyed & pressed in Brooklyn USA.
This was our first project between Bowery FC & Umbro USA. We documented the
collaboration with a 60 second short "Run with the BLACKDOGS".
A classic emblem with a modern twist. It means a lot to us and it was difficult to design for that very reason.
Our inspiration for our alternate badge was to bring the grit of the Bowery to the forefront.
It was introduced as part an installation by NowhereFC and Avery Dennison in NYC for the 2014 World Cup.
The "Blackdogs" was the original name of Bowery FC and this summer for the first time it was
introduced as part of our identity.
When the Dutch settled Manhattan island, they named the Bowery, Bouwerij road. —"B-O-U-W-E-R-I-J"
the Dutch word for "farm”. This is where we play, we call it "FOOTBALL FARMLAND".
Welcome to the Lions' Den.