We created a library of digital artifacts that supported the myth that Buttermilk Is Alive, and sprinkled them through our daily updated content.
Dr. Vaile was our main character and the host of our main site, who also ran a wordpress blog that kept up with daily events on the mountain. Archived blog entries belowaccessible here
Jeff Spicoli, or "The Gooch" was another character supporting our urban myth. He lives and breathes to snowboard and like many locals, he believes something else is afoot on Buttermilk mountain.
Rusty is a teenage conspiracy theorist character and active contributor to every pseudo-psychic mystical blog on the internet. We let all the world see his fantastical accounts via his online journal anyone could access.
We researched historical photojournalistic accounts and military documents from all over the world to nail the retro "Top Secret" feel of the Buttermilk myth.
A further supporting detail of our grand storyline, the IB3C Buttermilk dossier is a great resource for a situation report of the mountain and profiles of suspects involved.