Do you like to watch?
       
     
       
     
The digital phone book
       
     
Prince Street..."The Meditator"
       
     
Apartment 3B..."The grown-Up table"
       
     
West 72nd Street..."The Mortician"
       
     
The watchers booklet...the tennants & their stories
       
     
Playbill-2_o.jpg
       
     
The Watchers booklet...Classifieds Section
       
     
Advertising Campaign Overview
       
     
Voyeur1_o.jpg
       
     
Do you like to watch?
       
     
Do you like to watch?

HBOVoyeur swept at Cannes winning nine awards including Best Integrated Promotional Campaign
and Best Use of Digital Media for TheStoryGetsDeeper.com Become a voyeur yourself and see what
people do when no one is watching.

       
     
HBO Voyeur Case Study
The digital phone book
       
     
The digital phone book

This artifact was created in order to let followers better understand who these characters were and to also lead them to other material outside of the web.

Prince Street..."The Meditator"
       
     
Prince Street..."The Meditator"

"Meditate, you dig?" —Shawan Black

Apartment 3B..."The grown-Up table"
       
     
Apartment 3B..."The grown-Up table"

Bubby's the man.

West 72nd Street..."The Mortician"
       
     
West 72nd Street..."The Mortician"

Seeking friendship :(

The watchers booklet...the tennants & their stories
       
     
The watchers booklet...the tennants & their stories

A press piece that became a commodity for avid watchers. Inside is a project summary, character descriptions, production bios, and credits.

Playbill-2_o.jpg
       
     
The Watchers booklet...Classifieds Section
       
     
The Watchers booklet...Classifieds Section

The last spread is reserved for advertisements and classifieds from characters and character-related companies. Clues in the classifieds section spread like wildfire on the HBO community boards, and the booklet became a starting point for watchers to discover the hidden artifacts. An electronic version was posted due to overwhelming demand.

Advertising Campaign Overview
       
     
Advertising Campaign Overview

The print campaign ties the HBO Voyeur trailer that was seeded through YouTube with the characters from
the main building. For the in-house promotion, life-sized snapshots of the vignettes were posted in corridors.

Voyeur1_o.jpg