Carlos Fernando Franco • associate Creative director
B.F.A. Communications Design, 2002: Art Direction
Associate Creative Director, January 2017 - Present
Creative team leader for all video, digital, social media, radio, print, logo design,
and brand development for Ticketmaster, Major League Baseball Players Association,
Atlanta Braves, CFB 150, Nippon Ham Fighters, Kentucky Derby, Breeders’ Cup,
Milwuakee Bucks the Big South Conference and new business.
Chief Creative Officer, Board of Directors, May 2001 - Present
Bowery Football Club
Director of Partnerships, Strategy, Creative Content, Social Media, Product
Development for Performance and Lifestyle Apparel.
— Formed partnership with Umbro USA as official uniform supplier and developed two
social media ad campaigns for Umbro’s domestic and global markets.
— Negotiated partnerships with Lagunitas Brewing Company and GRAILED as official
— Collaborated with OnlyNY to issue a limited edition “Sara D. Roosevelt” T-shirt and
“Only Edition” BFC 3rd jersey capsule collection.
Senior Consultant, July 2015 - August 2016
Lead creative for video, digital, social media, radio, print, and brand development
for Powers Irish Whiskey, The Glenlivet, Autogravity, Heineken USA, and new business.
Senior Art Director, March 2011 - June 2014
Senior creative on video, digital, social media, print, and brand development for
Gilenya, Prolia, Spiriva brands, and new business.
Freelance, October 2006 - March 2011
BBDO New York
Home Box Office: HBO Voyeur
— Cannes Grand Prix: Best integrated promotional campaign
— Gold Lion: Event and field marketing
The Martin Agency
ESPN: Winter X Games XII viral campaign Buttermilk is Alive
ACUVUE: Event installation, print collateral, ad campaign DID YOU SEE THAT?
Verizon Wireless: Event installation, print and digital collateral, How Sweet the
Sound & Game Day Experience.
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