Carlos Fernando Franco • associate Creative director

EDUCATION

       Pratt Institute
       B.F.A. Communications Design, 2002: Art Direction

EXPERIENCE

      Associate Creative Director, January 2017 - Present 
      SME Branding
      Creative team leader for all video, digital, social media, radio, print, logo design,
      and brand development for Ticketmaster, Major League Baseball Players Association,
      Atlanta Braves, CFB 150, Nippon Ham Fighters, Kentucky Derby, Breeders’ Cup,
      Milwuakee Bucks the Big South Conference and new business.

      Chief Creative Officer, Board of Directors, May 2001 - Present
      Bowery Football Club
 
      Director of Partnerships, Strategy, Creative Content, Social Media, Product
      Development for Performance and Lifestyle Apparel.
      Formed partnership with Umbro USA as official uniform supplier and developed two
          social media ad campaigns for Umbro’s domestic and global markets.
      Negotiated partnerships with Lagunitas Brewing Company and GRAILED as official
          club sponsors.
       Collaborated with OnlyNY to issue a limited edition “Sara D. Roosevelt” T-shirt and
          “Only Edition” BFC 3rd jersey capsule collection.

      Senior Consultant, July 2015 - August 2016 
      CKSK NY
      Lead creative for video, digital, social media, radio, print, and brand development
      for Powers Irish Whiskey, The Glenlivet, Autogravity, Heineken USA, and new business.

      Senior Art Director, March 2011 - June 2014
      FCB Global

      Senior creative on video, digital, social media, print, and brand development for
      Gilenya, Prolia, Spiriva brands, and new business.

      Freelance, October 2006 - March 2011
      BBDO New York
      Home Box Office: HBO Voyeur
      Cannes Grand Prix: Best integrated promotional campaign
      Gold Lion: Event and field marketing

      The Martin Agency
      ESPN: Winter X Games XII viral campaign Buttermilk is Alive

      Momentum Worldwide
      ACUVUE: Event installation, print collateral, ad campaign DID YOU SEE THAT?
      Verizon Wireless: Event installation, print and digital collateral, How Sweet the
      Sound
Game Day Experience.

OTHER NOTABLE BRANDS

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