Carlos Fernando Franco • Art DirectoR

About Me

       I’m a Bay Area native in the world of advertising with well-rounded industry experience in
       BtoC, BtoB, & pharma. I thrive in team settings & can seamlessly express ideas & creative
       concepts in traditional & digital formats. As a seasoned veteran with a passion for my
       trade, I’m always looking for the next business & creative challenge.

Agency Experience

       SME Branding: January ‘17 - Present
       Applying my trade as a creative assassin for a variety of clients in the
       field of sports & entertainment

      CKSK NY: July ‘15 - August ‘16
       Traditional & digital collateral for Powers Irish Whiskey, The Glenlivet,
       Autogravity, Heineken USA & new business

       FCB Global: March ‘11 - July ‘14
       Traditional & digital collateral for Novartis Pharmaceuticals & new business

       Athorn, Clark & Partners: March ‘04 - October ‘06
       Traditional & digital Graphic Designer / Art Director for BtoB accounts

Freelance Experience

       The Parkside Group: July ‘10 - October ‘10
       Advertising campaigns for political leaders of the State of New York

       Momentum Worldwide: March ‘08 - October ‘08
       ACUVUE: Event installation, print collateral, ad campaign “DID YOU SEE THAT?”
       Verizon Wireless: Event installation & print collateral “How Sweet the Sound
       GDX, Game Day Experience: Event installation, traditional & digital collateral

       The Martin Agency: September ‘07 - January ‘08
       ESPN: Winter X Games XII viral campaign “Buttermilk Is Alive”

       BBDO NY: January ‘07 - July ‘07
       Home Box Office: HBO voyeur
       GlaxoSmithKline, Avandia: ICAN marketing program

       Additional Freelance: NFL, Gotham Inc., Euro RSCG, SS+K, ROAR, Lopez Negrete

       Notable Brands: Verizon (Spanish), Patrón Tequila, SeaWorld, Buffalo Wild Wings,
       Trident, Bayern, Adidas, Sony, Tyco & AllState

Education & Skills

       Pratt Institute: B.F.A. Communications Design, 2002: Art Direction
       Design: Adobe Creative Suite, print / digital Production & Microsoft Office
       Language: Fluent in Spanish

Awards & Activities

       Bowery Football Club: 2001 - Present
       Player, Chief Creative Officer, Board of Directors

       Cannes Gold Lion: 2008
       HBO Voyeur, Best Integrated Promotional Campaign